Updated: Jun 17, 2019
Roses are red, violets aren't blue....a customer can tell a lot about your company by your brand colors & so should you! It's estimated that 93 percent of shoppers make purchase decisions based on color and visual appearance (Insert jaw-drop here). With a staggering number like that, it is imperative that your brand have the proper color scheme in place.
Are you a restaurant owner looking to lure customers in for your salivating menu options?; then reds and oranges will be your best friend. Are you looking to inspire a generation through technology or digital services? then black and silver my be your go to. Believe it or not, how well you promote your own brand is heavily based on the psychological impression from your company's color. Having a logo that is draped in blue indirectly gives you the confidence to present your brand as trustworthy and dependable.
Check out this color emotion breakdown and what well known brands are likely portraying to their clients. Ask yourself, are your brand colors agreeing with the emotions associated?
Beware... you may need an overhaul of your brand design after viewing this.
As you can see, many of your favorite or well known brands have aligned their company colors with the emotions that draw in their target customer base. Let's take Whole Foods for example; what better way to portray a clean, healthy and organically grown brand, than to have green as the primary company color. Lego is synonymous with youthful excitement, just ask any child with a video game system or movie-life.
But here's a twist you may not be considering when it comes to the color scheme of brand.....culture matters! According to coschedule.com, "Every culture understands a color differently. It has a role to play in religion, politics, ceremony, and art. The culture your audience is in affects how they understand deeper meanings of color."
Take a deeper look into the study of culture and color here.
Whether you're launching a brand or looking to revamp, we encourage you to take some time to study who you emotionally attract with your brand colors.
Let us know if we can help with a free consultation.
~ 12/24 Media Team